O Factoid: The world’s fastest man, Usain Bolt, signed the biggest sports branding sponsorship deal in athletics history, when he signed a multi-year deal with Puma in 2013. The deal is thought to have been worth around $32.5m (£21m). O
If you have an order for 500 branded t-shirts for a marathon, we could probably print them in a few days, whereas it would take them around six weeks”