“We are proud to have manufactured and installed this iconic display for Clear Channel and LG in this premier location in Piccadilly,” says Patrick Halliwell, Daktronics UK managing director.
He adds: “It will be a great feature of our 13HD video product’s first use in this type of application and marks another showcase installation in Piccadilly for Daktronics.”
Located on the Coventry House site in London’s iconic Piccadilly Circus, the screen has a one-of-a-kind curvature that matches the aesthetics of the building’s rooftop. Daktronic’s new technolog features ‘through-hole’ LED technology with adjustable brightness, which allows for digital advertising clarity in bright sunlight.
It will be a great feature of our 13HD video product’s first use in this type of application and marks another showcase installation in Piccadilly for Daktronics”
“Coventry House is one of the few full motion digital screens available in central London. The new screen looks fantastic and we are excited to work with LG and other leading advertisers to create stunning advertising that people will remember,” says Darren McKay, sales director at Storm.
The technology can trigger content based on factors such as the weather and the time of day and follows on from Storm’s British Airways campaign which saw advertising triggered by planes flying over the billboard.
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