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One sign-maker was concerned the story would portray a negative view of the industry while others championed alternatives to neon such as LED. Others mentioned their fondness for neon, evoking as it does the magic of twilight, advertising signs glinting and flashing their messages across rain-swept streets. However there does seem to be a consensus or agreement that the use of mercury must end due to its poisonous effects and general dangers to workers and those who have to dispose of industrial waste.

Thanks to the BSGA that day has been put off for five years when perhaps an alternative will be found. If it isn’t, then neon can only create red which will limit its use”

John Bowler of Imex Grafix in Newcastle spoke for many when he wrote: “The use of other heavy metals like lead have also been drastically reduced, so with enough will, we can stop using mercury. LED lights are bright and getting brighter, so I feel that there is no excuse for continuing with neon, especially because LED lights are very energy efficient and operate at low voltage, so do not need special switchgear.”

But the sign-maker confessed he still likes neon for all those ethereal reasons just mentioned. The liquid substance known to many as quicksilver has been used as in medicine, cosmetics and industrial processes for centuries. Its lethal effects have also been known for generations and the hundreds of deaths in Japan caused by the liquid leaking into the sea the day of its banning was only a matter of time. Thanks to the BSGA that day has been put off for five years when perhaps an alternative will be found. If it isn’t, then neon can only create red which will limit its use.