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Panenka joins as senior vice president, while Giardina become the company’s vice president Americas, with both previously holding positions at industrial technology giant Danaher.

"With Udo's strong sales, marketing and general management skills, we are confident he will accelerate the changes being implemented in our go to market organization, benefitting our customers,” says Esko’s president and chief executive officer, Carsten Knudsen.

Esko has a state-of-the-art product portfolio that continues to expand to meet the many challenges faced by operations worldwide”

He continues: “As critical will be Jon's role in leading the Americas region. Esko has a state-of-the-art product portfolio that continues to expand to meet the many challenges faced by operations worldwide. Under the skilled leadership of these experienced managers, we look forward to helping our customers surmount these challenges while increasing profitability.”

In addition to its arsenal of software products for sign-making and printing, under its Kongsberg brand Esko are currently one of the biggest players in the flatbed cutting and routing market. The company’s range includes eight models from entry-level to industrial output levels and its own tooling range. It all boasts its flagship i-cut Vision Pro hardware and software package, designed to enhance the efficiency and productivity of its equipment.

Knudsen continues: “We are delighted to have executives with this high competence level joining our management. They bring a wealth of expertise to position Esko for even greater success in achieving its global growth ambitions, and help retain its unique positioning to answer the increasingly evolving market needs.”

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Esko set out to storm market with new talent

Sign-making technology developer Esko has founded a new expansion strategy with the appointment of two commercial big hitters in the form of Udo Panenka and Jon Giardina.