Friday, 03 Oct 2014 11:48 GMT

Pixels brings in the digital revolution

European distributor of digital media players and AV systems, Pixels, supplied 50 BrightSign media players for this summer’s immersive Digital Revolution exhibition at London’s Barbican Centre.

Normally deployed in digital signage applications, Pixels says that the BrightSign media player is also a cost-effective interactive platform for this kind of artistic venture, something that was critical 59 Productions, the designers of the exhibition.

Norman Garland, managing director of Pixels, says: “For Digital Revolution, being able to synchronise what appeared on each screen with total accuracy was vital to the effect that 59 Productions was trying to achieve.

While most digital signage installations don’t require that same degree of accuracy, this project demonstrates once again the power, flexibility and ease of use that BrightSign media players bring

“While most digital signage installations don’t require that same degree of accuracy, this project demonstrates once again the power, flexibility and ease of use that BrightSign media players bring—and these allow the highest levels of creativity. Those are characteristics that are of significant value, whatever the application.”

Richard Slaney, creative director of 59 Productions, gives an example: “For the installation piece based on the feature film Gravity we wanted to create a playback across 18 screens that were perfectly in sync, to recreate the ‘lightbox’ that was used to make the film,” continues Slaney. “BrightSign players were a perfect low-cost reliable solution to allow us to do this.”

The interactive exhibition brought together a range of artists across various media, all using digital media to push the boundaries of their fields. It explored the dynamic developments in creative coding, augmented reality, AI and 3D printing.