Monday, 18 Aug 2014 13:11 GMT

Perfect Colours campaigns for the little man

‘Good things come in small packages’ is the message Perfect Colours is sending out to the industry with its new ‘Small but Mighty’ campaign promoting the HP Latex LX310.

The large-format printer supplier claims the little LX310 is perfectly suited to a single-person business due to its low cost point, fast return-on-investment and its electric install, requiring only two standard three-pin plug sockets.

Jon Telling, sales director at Perfect Colours, comments: “While the LX310 is smallest machine in the range, it still packs a powerful punch. Its compact footprint and low cost of ownership make it ideal for sign-makers whose space is at a premium, while its full range of features means that it can deliver quality print at an exceptionally reasonable cost.”

While the LX310 is smallest machine in the range, it still packs a powerful punch”

As part of the campaign, James Deacon of Bigger Stickers will be using the machine over the next few months, testing its media handling, front-loading capability, and low curing temperature on a wide range of applications.
Telling has high hopes for the campaign, saying: “With James’s help, we’re out to prove how the more compact sign and display business can be small but mighty.”

You can follow Deacon’s experiences on Twitter @BiggerStickers or on the campaign blog on Perfect Colour’s website.


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