Due to take place at Earl's Court in September, Soyang Europe has identified the event as a key platform on which it can promote a number of its products—in particular its new G-Floor and AlumiGraphics options.
G-Floor is a new high-tech media that is based on a high density, clear, flexible PVC substrate that the firm says is capable of being custom printed on the underside using UV or solvent inks on a grand-format printer.
Mark Mashiter, managing director of Soyang Europe comments; “We’re already finding that the sheer durability and versatility of G-Floor is turning the industry on its head.
What we’re keen to do at 100% Design is nurture creative partnerships with architects, designers and marketers to really develop the full effectiveness of this product”
“No other product currently available has such a high level of durability, or is available in such a wide range of finishes or widths.
Soyang Europe describes AlumiGraphics as a ‘versatile, 100% recyclable’ wide-format media that is made from pliable aluminium foil with a white finish and can handle a range of solvent, eco-solvent, latex and UV inks.
Mashiter adds: “What we’re keen to do at 100% Design is nurture creative partnerships with architects, designers and marketers to really develop the full effectiveness of this product.”