Following an OJEU tender, ICON was appointed by the London Legacy Development Corporation (LLDC) as the single supplier for the delivery of graphic production and brand implementation at the Park.
ICON will now be tasked with enhancing the visitor experience at the Park by delivering a range of specialist services such as developing a brand identity, conceptual design of structures and products for interior and exterior branding, producing printed items and structures, as well as a full logistics and installation service.
Such development will include permanent two and three dimensional installations, as well as delivering various branding for special and one-off events.
This fantastic venue has truly delivered legacy, successfully transitioning from Olympic Park into a stunning multi-purpose venue to be enjoyed by all Londoners and tourist alike, and we are delighted to continue to be a part of it”
ICON will be no stranger to the Park having delivered look and wayfinding packages for London 2012 and various other events at the site.
Graham Clark, managing director of ICON, comments: “This fantastic venue has truly delivered legacy, successfully transitioning from Olympic Park into a stunning multi-purpose venue to be enjoyed by all Londoners and tourist alike, and we are delighted to continue to be a part of it.”
Sarah Farrar, director of commercial and park marketing, adds: ”We are delighted to have ICON on board. Their expertise and knowledge of the Park is second to none.”