However at the London Book Fair this spring visitors to the show not only walked across a new sign but took photos of it on their smart phones.
The item in question was Alumigraphics manufactured by Soyang Europe and designed and installed by Trafford Signs of Manchester. It is a rugged aluminium foil based material that conforms and holds to the texture of any surface that it is applied to. With graphics applied it means messages and images can be literally underfoot.
It was remarkable; even before the installation was complete or the fair was officially open – such is the impact of this incredible new media”
The aim of the project was to create a meandering and inspirational ‘river’ of words which would entice and lead visitors across the public pedestrian spaces around the exhibition halls and in through the main entrance.
Once the concept and application was approved – and after a highly successful test and trial run, with a terrific response from the event organizers, the race was on to get everything printed and installed in time for the opening of the fair. The extensive printing exercise was carried out as soon as the media arrived and driven down overnight for installation the day before the show opened.
Tim Egerton of Soyang Europe says: “Happily the installation went like a dream, and the whole team were genuinely impressed with how easy the media was to work with and lay across such uncompromising outdoor surfaces. What no-one really expected was the huge level of interest from passers-by, members of the public and other contractors, as the installation took place. People were stopping in amazement and photographing the process on their smart phones. It was remarkable; even before the installation was complete or the fair was officially open – such is the impact of this incredible new media.”
Have you installed an unusual sign? Send your news please to harry@linkpublishing.co.uk
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