The design firm has picked up gongs in two categories at the 2013 VM and Display awards. The awards, now in their ninth year, provide a window into the creative world of visual merchandising and display, and this year's event attracted more than 400 entries across 18 different categories.
McKenzie Clark was the winner in the 'Best non fashion retail concept' for its work with Ferrari in conjunction with ICON, Feonic, Gensler, and George Singer, and was awarded a similar accolade in the 'Best use of Instore Graphic' for its work with French Connection.
McKenzie Clark and ICON were invited by architectural practice Gensler to partner in the RIBA Regent Street window project in April 2013, and created an eye-catching window scheme for the Ferrari Store. The concept “heart and mind” interpreted Ferrari’s iconic brand.
French Connection approached McKenzie Clark to help with the launch of a new accessories range at its flagship stores in London”
The entire window scheme was covered in printed metallic silver vinyl, showing contrasting line drawings from Ferrari’s visual archive. 1300mm apertures cut in the two primary windows housed 3D models of a heart and a brain (created by model maker George Singer) lit by programmable LED lighting, whilst two smaller windows featured 58” high-definition screens, creating constant and changing content.
French Connection approached McKenzie Clark to help with the launch of a new accessories range at its flagship stores in London. The images were part of French Connection's “from sketch to store” campaign, and were used to cover several giant flight cases.