Updated every 24 hours by JCDecaux, the poster campaign displayed the previous days winner. The pop-up game ran adjacent to queues entering the tournament, and used on-site technology to measure participating fans’ serve speeds.
Michel Taride, group president of Hertz International, comments: “It’s a privilege to be celebrating 19 years in partnership with Wimbledon, and testament to the staff and drivers that continue to provide an outstanding service year on year.
“Sports fans have long been a core audience for Hertz, so being able to engage with them on a one-to-one basis this year via the Hertz Fastest Serve competition is a great opportunity, particularly at events like Wimbledon that attract such a diverse, international crowd.”