NowSignage was appointed by footwear retailer, Footasylum, to power the company’s digital signage network in its 65 high street stores.

The move has come about in order for the specialist in street and sportswear to stay relevant and engage with young and trend-aware audiences.

The new digital signage network consists of Philips D-Line System-on-Chip displays, Android and Windows media players, LED walls, LightScene projectors, and unique video wall arrangements.

The NowSignage CMS creates vibrant video content to help sell Footasylum’s brand and customer journey. UX Global, a company that specialises in the integration of audio visual content in retail, commercial, and educational environments, helped install the vibrant array of digital installations.

Richard Hutchinson, sales director at NowSignage says: “Securing Footasylum as a NowSignage customer has been a major achievement for us as a vendor. The in-store displays with dynamic HD video content look incredible, and the project is also a fantastic showcase of our impressive social media integrations working to full effect.”

Retail marketing manager at Footasylum, Samuel White, adds: “We moved our large digital signage network to the NowSignage CMS to find a more effective way to manage our content.

“The user interface of the NowSignage platform makes it so simple to perform our entire content strategy, including the display of synchronised HD video content, interactive social media walls, and transparent LED walls in an array of custom resolutions.”

The project was initiated in 2021, and demonstrates the continued investment in the high street, despite the challenges retail stores face.

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