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TheMagicTouch targets major market trends

Diversified materials supplier TheMagicTouch has further extended its portfolio of special effects options with the launch of a new product it says will allow its customers to capitalise on two key market trends.

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Soft Metallic is available by the metre in 500mm roll width format in nine colours

Part of the MagiCut brand, the new ‘Soft Metallic’ product is now available alongside the existing Flex, Flock, Glitter, Reflective, Holographic and Foil options.

Soft-Metallic is the result of two years’ of development and, according to the supplier, offers easy cutting and weeding using traditional plotter/cutters.

Featuring lightweight high elastic properties, TheMagicTouch says the new product is suitable for the production of sportswear, fashion, promotional, workwear and craft markets.

“The market for personalised and short run garment decoration has never been stronger as the demand for more unique effects and styles continues,” the supplier says.

“Perfect for cotton, polyester and poly/cotton blends as well as performance fabrics that require that extra stretch flexibility from the transfer, the Soft Metallic transfers are applied at 150°c for 10 seconds, medium pressure and peeled cold.”

The product is also available in the UK from Ralawise and Pencarrie.

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