Powered by Signkick’s Trading Bridge software, Clear Channel and Signkick will establish an automated connection between Clear Channel’s Adshel Live estate and the automated platforms of buying and planning partners.

Trading Bridge establishes a live, friction-free connection between inventory and multiple automated buying channels, managing all translations and changes in-between.

In addition, Clear Channel says that by using Signkick’s Trading Bridge, it will have complete commercial control.

“We have bold aspirations for creating the future of media and with Adshel Live, the UK’s largest digital-out-of-home network now approaching 2,500 screens, this is a significant milestone on our trading automation journey,” Clear Channel UK joint managing director Richard Bon says.

“Our partnership with Signkick will help create robust and friction-free connections for many of our customers, pushing the boundaries of digital-out-of-jome flexibility even further.”

Andy Hamblin, chief commercial officer of Signkick, adds: “With almost 2,500 digital screens in the Adshel Live network and many major buying partners all with unique automated trading platforms, and ways to buy, managing the complexity in its connections was an obvious hurdle for Clear Channel UK to overcome.

“Signkick Trading Bridge was designed precisely with this use case in mind.”

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