Product launch to boost creativity
Video conversion and audio-visual (AV) signal distribution manufacturer, tvONE, has launched a new video wall processor. After three years of development, the product promises to reform what is possible on out-of-home displays.
Friday, 31 Jan 2020 09:28 GMT
The CORIOmaster2 is the latest in tvONE’s video wall processing range
CORIOmaster2 is an all-in-one, multi-window video processor which supports both 4K60 and 8K ready performance.
It boasts high bandwidth, a large design canvas and can simultaneously display 40 windows in 4K60 4:4:4 with “ultra-low latency”.
Andy Fliss, chief marketing officer and EVP of Sales at tvONE explains how this new technology will open doors for advertisers and OOH displays: “You may have a rectangular video image or video window that you can reshape or resize.
“But they’re always facing the same way. Whatever you do inside those windows, it has to be created in video. But imagine if you could automatically make those windows move and fade and shrink and grow and rotate.”
I think the signage business needs to understand and know about our CORIOmaster or CORIOmaster 2 or a video processor that can do these things, they need to understand what’s possible”
CORIOmaster2 has been created to enable this type of activity and you can bring content in from other sources. One example is in a sporting arena. If something dramatic occurs on the pitch, people at the food stands are able to stay up to date through content that pops up on the digital menu boards.
“The worst thing that can happen to you at a stadium is you’re out there getting that taco and you suddenly hear the stadium erupt with the shouting and cheering and you have no idea what happened,” Fliss says, adding: “Well now you have a controller who just hits a button and all of a sudden all of the menu boards in the stadium pop up in a window showing the live action on the field.”
tvONE wants to bridge the gap between manufacturers and creatives
One of tvONE’s strategic goals is to bridge the gap between the manufacturer who is providing the tools and the creative who is creating the content. This could be through a systems integrator who is aware of what the technology can achieve but may not think to spread the word.
“I think the signage business needs to understand and know about our CORIOmaster or CORIOmaster 2 or a video processor that can do these things, they need to understand what’s possible,” Fliss says.
The CORIOmaster will launch officially at Integrated Systems Europe 2020 from February 11th-14th in Amsterdam.
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