NYC and San Francisco plastered in tweets
Twitter recently launched an out-of-home campaign which saw billboards, murals, street chalk, digital signs and a pop-up sweet store all adorned with tweets.
Friday, 13 Sep 2019 12:32 GMT
The campaign saw billboards, murals and floor chalk covered with tweets
The ‘Twitter Is’ campaign was launched to highlight what the social media platform is to its users.
Outdoor spaces and subways in New York and San Francisco were plastered with tweets all answering the question: ‘What is Twitter to you?’
As market research had found many Twitter users to refer to the platform as ‘sweet’, a pop-up sweet store was installed at Union Square, New York.
Chief managing officer and head of people at Twitter, Leslie Berland, tells Forbes: “[We want] to show the conversational nature of Twitter in its most raw form, to bring tweets to life and to show the power of those Tweets in a very real and powerful way.
I want to make the line between Twitter the platform and the people on Twitter invisible so that people can see the power of what a tweet can do”
“I want to make the line between Twitter the platform and the people on Twitter invisible so that people can see the power of what a tweet can do.”
Out-of-home tweets included writing on a pavement which read: “Twitter is basically sidewalk chalk for grownups”, and a sign installed above the sweet store which read: “Twitter is yum”.
This is the second out-of-home campaign of its kind for Twitter as it launched the ‘Me on Twitter’ campaign in July.
The campaign saw 31 tweets plastered across billboards and signs in New York subways and San Francisco Muni stations.
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