ISM Connect has teamed up with the BairFind Foundation to use its digital signage portfolio to broadcast images of missing children at Minor League Baseball stadiums across the country.

Since 2010, BairFind has been using signage in sports stadiums and arenas to feature photos of each city’s missing children.

Using this platform, the foundation is able to increase awareness across a broader reach of communities for missing children in the stadium nearest their last known location.

“More than 2,000 of the missing children featured in Minor League Baseball (MiLB) ballparks have been safely located to date, and we hope ISM’s network of smart displays will help us to grow that number,” explains Dennis Bair, former Minor League pitcher for the Chicago Cubs and founder of BairFind.

“BairFind has always recognised that stadiums and arenas have the power to spur the public to join our search, and ISM is giving us a more prominent way to catch people’s attention with the faces of missing children. Our partnership with ISM will generate more leads and tips, and more missing kids will be found nationwide,” Bair adds.

The first digitised signs were launched this month at the Tulsa Drillers, Jacksonville Jumbo Shrimp, Norfolk Tides, and Fresno Grizzlies stadiums.

Kent Heyman, chief executive officer at ISM Connect comments: “ISM is dedicated to using its platform for social good. With ISM smart displays in dozens of MiLB stadiums across the country, we can engage local fans to be eyes and ears for law enforcement and hopefully bring more children home.”

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