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Partnership adds intelligence to digital signage

A partnership between Signagelive and NEC Display Solutions has opened up the potential for retailers to adapt and personalise their signage in the face of commercial challenges.

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The integration of NEC’s analytics learning platform adds intelligence to Signagelive’s display solutions

The integration of Signagelive’s real-time digital signage with NEC Display Solution’s Analytics Learning Platform (ALP) enables content playback decisions and analytics.

The NEC ALP Platform adds “a layer of intelligence” to Signagelive networks, enabling insight-based digital media playback on Signagelive managed players.

The two companies have worked together to develop improved features such as the integration of media to be soft triggered. This means users can assign and match media to each ‘soft trigger’ in NEC ALP and publish to Signagelive players to be triggered.

Another feature is the verification of Media Delivery to Player. Media published from NEC ALP to Signagelive is verified as received by each Signagelive Player and reported back to NEC ALP.

A real-time reaction engine listens to ‘soft trigger’ requests from NEC ALP before determining what media asset should play next.

...real-time analytics and insights enables customers to optimise their messaging for audiences and maximise the return on investment in their digital signage

Signagelive has also developed support for NEC ALP utilising BrightSign Players due to their robust, high performance and developer-friendly operating system framework.

Optimised message delivery with automated content creation, as well as recommendations for targeted customers using AI-based analytics, mean that retailers can customise their content based on age, gender, events and weather.

This is something that Signagelive says will allow retailers to combat head-on the commercial challenges resulting from online retailers.

“The ability to use real-time analytics and insights to determine what to play; where, to whom and when, enables our customers to optimise the impact of their messaging for audience and maximise the return on investment in their digital signage,” explains Jason Cremins, founder and chief executive officer of Signagelive.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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