Bluefin International is a manufacturer of LCD advertising display players, rugged LCD displays, and custom printed circuit board assembly (PCBA) products used in retail and industrial environments.

The partnership comes at a time of increased demand from Midwich’s clients for room and desk booking solutions and small-format display signage.

As part of Bluefin International’s custom LCD product line, it has partnered with Midwich to sell its in-built signage display range powered by BrightSign.

Focusing on displays up to 29 inches, Midwich will offer Bluefin’s frameless, power over ethernet (PoE) and built to order options to the UK and Ireland channel.

Commenting on the partnership, Claire Coogan, divisional manager at Midwich says: “We see great opportunities with these specialist products for our partners in the UK and Ireland.

“For some time now, there has been a gap in the market for such a high quality, high-performance signage display, and Bluefin is providing a market-leading solution with the BrightSign digital signage engine powering these purpose-built displays, at a very competitive price point.”

“We are very pleased to partner with Midwich to offer our BrightSign built-in displays in the UK and Ireland,” adds Randy Guy, chief executive officer of Bluefin International.

“With BrightSign’s industry leading platform built inside our displays we offer products with unmatched value in functionality and reliability.

“Combining Midwich’s unparalleled distribution reach and our ability to provide custom solutions of commercial grade LCD displays for projects of all sizes, we are excited to launch our new partnership with Midwich and fill an underserved niche in the digital signage market.”

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