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HP invades growing textile and décor market

HP has increased its digital décor influence by exhibiting at this year’s Heimtextil, with the company showcasing specifically-designed rooms to display the possibilities of textile diversification.

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HP demonstrated textile and décor applications at Heimtextil with specifically designed rooms including a living room, bathroom, and kitchen

The concept rooms have been created using HP equipment and products, and were designed by a team led by Jennifer Castoldi. The machines used to create the rooms include the HP Latex printer, and the series of HP Indigo décor printers.

Products that have been launched at the show include HP Indigo Wallpaper, which has been designed for the HP Indigo 20000 Digital Press.

“With HP digital décor printing, interior design applications have amazing possibilities,” says Jennifer Castoldi, adding: “Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles, and furniture. This technology is a creativity enabler providing new opportunities to designers.”

With our latex water-based technology, there is no odour during or post-production. Prints are bright and detailed from material to material, printers can deliver a wide range of applications and formats

As textiles and décor is becoming an increasingly popular market, HP has also expanded its range even further for the latex printers. The durable textiles can produce soft signage and décor applications, including curtains, blinds, lampshades, and cushions.

Because of the environmentally-friendly aspect of latex printing and inks, it is favoured by many institutions. Terry Raghunath, business development manager for HP printed decorative applications, explains: “The environmental strengths of latex are unbeatable, making it the technology the choice of hospitals and schools.

“With our latex water-based technology, there is no odour during or post-production. Prints are bright and detailed from material to material, printers can deliver a wide range of applications and formats.”



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