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Soyang Europe launches HP Latex textiles

While much of the UK’s future with Europe remains uncertain, there is still good news for the print industry coming from the continent. Printable material manufacturer and distributor, Soyang Europe has recently announced the availability of a new range of HP Latex certified textiles, which the firms says leverages the most from the printer manufacturer’s latest latex ink set.

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Soyang Europe is exclusively distributing Aurich Textilien's range of HP Latex certified fabrics

The range of fabrics is manufactured in Germany by Aurich Textilien and, as the company’s exclusive UK and Ireland distributor, Soyang Europe holds stock centrally for next day delivery.

Soyang Europe managing director, Mark Mashiter, comments: “HP and Aurich have worked jointly to optimise this range of fabrics in order to achieve the best latex ink adhesion and, thanks to the unique finishing agent, print companies with the latest generation HP Latex printers will see significant benefits.

“All the new fabrics pass ISO 105-X12 test for dry rubbing, ensuring that not only are the prints vibrant and sharp, but more importantly, are robust enough for use in soft signage applications.

“The opportunities for printed textile continue to grow, so this is a substantial user base that can now enjoy great potential for incremental business with the new fabrics.

The range comprises a variety of products, including Supernova knitted backlit, Digi Facination lightweight woven fabric, Digi Panorama 250g display fabric, and the lightweight Digi Competition display fabric, which the firm claims is ideal for stretch frame systems. All benefit from FR rating are suitable for sewing, finishing, and transporting, without noticeable loss of image quality, change in gloss or mark off.

We’ve seen an increase in requests from print companies with wide-format latex machines for better performing fabrics, so we’re delighted with the response we’ve had already to the new HP Latex certified range

“We’ve seen an increase in requests from print companies with wide-format latex machines for better performing fabrics, so we’re delighted with the response we’ve had already to the new HP Latex certified range,” concludes Mashiter.

Available exclusively through Soyang Europe, the new fabrics from Aurich join the company’s portfolio of European, American, and Far Eastern manufactured substrates that span the spectrum of roll fed printing for latex, UV, dye sub, and solvent printers up to 5m wide.

Creative communications agency DRP recently enlisted the help of Soyang Europe to create an innovative campaign for its client Jaguar Land Rover, in order to promote the Jaguar race team in Formula E.

Looking for a product with high print reproduction quality, strong adhesive properties, and durability, Soyang’s aluminium foil-based Alumi Graphics material was chosen to bring an actual-size Formula E race car to life as a floor graphic.

Soyang explains that Alumi Graphics has been designed to cope with versatile applications, is 100 percent recyclable, and is made from pliable aluminium foil with a white finish that accepts a wide range of solvent, eco-solvent, latex, or UV inks.


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