“Unmissable” advertising spot on Elizabeth line
Since the new Elizabeth line opened on May 24th, thousands of passengers have made use of the nine brand new stations.
Tuesday, 26 Jul 2022 09:22 GMT
Around 170 million passengers are predicted to pass by the new 12-sheet Halo Media Panels per year by 2026
Around 170 million passengers are expected to use the line each year by 2026 and graphic display speciality arken P-O-P International has manufactured new 12-sheet Halo Media Panels for the line.
The panels were produced for outdoor advertising agency Global to provide a “compelling unmissable opportunity” for brands and advertisers.
Paul Smart, business development director of arken P-O-P International describes the opportunity to partner with Global and TfL a “proud moment for everyone”, especially during the historic jubilee year.
“Manufacturing panels of this style and size presented many complex manufacturing challenges – requiring a high-level of engineering expertise,” Smart explains.
“The success of the solution also required close collaboration between our creative design team, engineering and development teams, outdoor media company Global, and TfL – essential on such a technical project, to ensure the strict safety regulations were met, without compromising the desire for a premium passenger side media solution.”
The panels feature curved and flat toughened glass, printed opal diffusers, and 6000 kelvin white LED illumination for impact. These were produced using an aluminium back panel to allow for non-toxic dry-posting application and aluminium Ultragrip top and bottom sections to retain printed images and an updatable LED lighting and integral power supplies.
Designed, technically developed and manufactured by arken P-O-P, the panels needed to suit different diameter tunnels and flat walls in passenger tunnels. Each tunnel was digitally measured to ensure the media panels were produced to the exact dimensions.
Arken’s development and engineering teams then used this data to produce a bespoke Media Panel for each passenger tunnel in the stations.
John Skelton, head of engineering and product at Global, adds: “The design and technical expertise for this work is considerable. Providing an agile solution allowed for manageable deliveries to individual locations and movement of components on-site, while continuing to present the brand identity and offer clients impactful, consistent advertising across the Elizabeth line stations.”
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