The Leeds-based company took on the machine, which was only launched to the market last week, to support its diversified service offering.

Imageco placed its order for the printer late last year, and in doing so ensured it would be one of the first it start running the machine when roll-out began this month.

“The machine is extremely versatile; importantly for us, it can produce the backlit film for gaming and retail, but we will also be using it to service lots of other applications,” Imageco managing director Nathan Swinson-Bullough says.

“For example, the new fine text with white ink printing option opens up smaller label work, it also further supports our interior wallpapers, lightbox fabric and window graphics work.

“The list of what we can produce on the HP Latex 800 W is almost endless; we love to push ourselves and will get as creative as possible with the new machine.”

Swinson-Bullough also spoke about the sustainable benefits that the latest HP machine offers, saying this will make Imageco even more attractive to clients that are environmentally conscious.

"We pride ourselves on many things at Imageco: our creativity, our level of service and our sustainable edge,” Swinson-Bullough says.

“The HP Latex 800 W ticks all those boxes, it looks great and will be a huge asset for us, fitting perfectly with our plans to be as innovative yet sustainable as possible.”

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

Follow Rob on: