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Juicy project provides a sugar rush

Wrights Plastics has created a sweet and juicy point-of-sale display which has been placed in stores worldwide.

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Wrights Plastic was involved with the entire production and collation process of the candy brief

Juicy Drop Pop Candy wanted an eye-catching and fun free-standing display unit (FSDU) to showcase its range of sweets.

Wrights Plastics was involved in every stage of the creation of the signage and the result is a 2m display unit in the shape and style of the sweet’s unique packaging.

The firm comments: “We had already collaborated with the client manufacturing a feature FSDU for a different candy range, so we were delighted to have the opportunity to work with them again. Their brief could not have been simpler – create a sales-boosting FSFU based around the Juicy Drop Pop Candy pack shape.

“That is the kind of brief to get our in-house design team’s juices going. We developed a concept that not only reflected the quirky colourful pack design but supported Bazooka Candy Brands ‘edible entertainment’ philosophy with its funky features and clever and engaging design.”

We developed a concept that not only reflected the quirky colourful pack design but supported Bazooka Candy Brands ‘edible entertainment’ philosophy with its funky features and clever and engaging design

To bring the brief to life, Wrights Plastics put its plastic fabrication skills to good use and first created plastic prototypes and perfected the design through market testing. The team them created a 540mm base using skills such as line bending, laser cutting and drape moulding.

Océ Arizona printers were used to digitally print the point-of-sale components which generated bright and vibrant colours and images.

With sustainability at the forefront of its operations, the firm adds: “We have the skills and leading-edge kit to ensure every part was made with maximum efficiency – minimising material waste and energy use.

“Keeping all processes in-house also reduced carbon footprint of the project – as well as delivering cost and project management benefits for the client.”

In addition to overseeing the entire production process, Wrights Plastics also offers an inhouse collation and distribution service through its 9,000sq ft warehouse. With this it was able to collate all the individual components and shipped to their respective locations.

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