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Partnership wraps up misconceptions

The International Sign Association (ISA) and The Wrap Institution, in partnership with vehicle wrap expert Justin Pate, are forming an alliance which will promote education, advocacy and events for wrap professionals.

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The partnership hopes to place wrapping as a recognised profession through advocacy and education

The partnership follows a successful event during ISA International Sign Expo this year, which saw 81 attendees participate in rounds of hands-on competition combined with education led by Pate.

Craig Campbell, director of strategic initiatives for the ISA, says: “As more companies expand into providing wraps as part of their comprehensive marketing line-up, it only makes sense that ISA and The Wrap Institute offer more information and products in this field.”

Campbell explains that wraps are often misunderstood by local communities who respond with “aggressive regulations” and as a result, the partnership will also work on research and advocacy.

One significant upcoming event that will see the fruits of the partnership on a large-scale is the ISA International Sign Expo 2020 which is due to take place from April 1st until the 4th next year.

The trade show is described as “just one element of a multi-pronged relationship” between ISA, The Wrap Institute and Pate.

I have devoted most of my career to building wraps as a profession and this relationship with ISA will only allow that to expand

As a result of the partnership, the two organisations will work together on education events including ISA’s Digital Badge Program which sees participants set themselves apart from others by committing to continuing education.
Members of ISA will also be eligible for discounts on education offered through The Wrap Institute.

Pate adds: “The keys for continuing to grow the wrap industry in the next few years are threefold. One, continued education on product and install knowledge with training both hands-on and streaming. Two, creating crossover revenue opportunities between traditional sign-makers and the customisation/protection side of the industry (paint protective film, colour change and tint).

“And third, working diligently with local businesses and consumers to make them both more aware of wraps and of their benefits in terms of marketing, cost savings and the environment. I have devoted most of my career to building wraps as a profession and this relationship with ISA will only allow that to expand.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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