The Surrey-based firm took delivery of the 2.5m-wide printer in the summer and says it is already experiencing cost benefits.

"I saw the HP R2000 back in February and was blown away by it," says Giles Fletcher, production manager at Discount Displays. "We were convinced to make the investment when we compared its actual running figures with those of our existing two printers: service contracts, maintenance, ink - when combined, the new R2000 is saving us money day to day."

With the majority of Discount Displays’ work covering point-of-sale, retail stands and permanent signage, the company required a printing system that would allow for flexibility with substrates coupled with speed and quality. The R2000 is compatible with roll-fed, rigid, and flexible substrates up to 50mm thick.

Large-format print specialist Papergraphics installed the new machine, which is now running alongside an HP DesignJet Z6200 and two HP Latex 360 1.6m roll-to-roll printers.

Fletcher continues: "The big benefit for us is its flexibility; we're printing both roll and rigid media. We can also load materials very quickly, and it's easy to load up and get going.

"Overall the printer is a game-changer in regard to quality, flexibility and vibrancy of colour - everything you want in a printer. There really is nothing to rival it."

Papergraphics also supplied Discount Displays with Onyx Thrive software. "We've bought all of our HP machines through Doug Gilbertson at Papergraphics, simply because he provides good honest advice," adds Fletcher. "He makes recommendations based on what's right for us rather than just to make a sale, and always helps with any issues following installation, for instance with materials. You can't put a price on that kind of knowledge and experience."

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