The high-resolution, 5m roll-to-roll printer is now in place at the firm’s site in Grenoble, near Paris, alongside an existing portfolio of seven large-format latex printers.

Bernard-Philippe Mariaz, managing director of Signs Print Shop, says that the new machine will help to boost production efficiency, as well as increase the company’s ability to respond to customer requests.

“Thanks to the Fascin8tor’s high print speed, we’re assured of remaining ahead of overseas competition, who focus predominantly on price,” Mariaz says, adding: “In our experience, the ability to ensure high quality printed output delivered within what are typically very short deadlines, is what counts when it comes to retaining and also winning new business.

“The ability to print to five metres in width in one piece is extremely important to us. It means we can produce higher quality output more quickly for the indoor retail-oriented work that is the mainstay of our business. We are operating the printer in four colour plus white configuration, which also means that we can produce high quality backlits.”

Mariaz continues: “The Fascin8tor allows us to fulfil client requests much more quickly and at a higher level of quality than we could previously. Those are box-tickers for us and are a foremost among the main requirements of most potential customers, so I’ve no doubt that the printer will add to or bottom line in due course.”