The major revamp was all thanks to Birmingham sign firm Hollywood Monster, which has recently added an EFI VUTEk GS2000 to its portfolio, supplied by distributor CMYK. The whole job was produced using the GS200 and an EFI VUTEk GS3200.

Hollywood Monster director Simon McKenzie comments: “The artwork was agreed within 24 hours and the following day we were printing and shipping the graphics to London.  We had sixty, thirteen metre drops at one and a half metres wide for the façade and it was crucial that the overall appearance of the summer creative design remained the same on both glass and stonework.

“The Vutek printers performed brilliantly and from experience, we know that the graphics will be as vibrant throughout the whole summer campaign as it was on the day it went up.”



The printed graphics were installed using three access ladder crane machines, taking workers more than 400 hours to assemble. When the job was complete, the exotic paradise scenes officially launched Westfield’s summer campaign.

Director of CMYUK Robin East adds: “Hollywood Monster is a great example of how with focus, drive and the right equipment and skills, you can really grow your print business to be a driving force in the industry.

“They have always invested in the best equipment for the job and their fleet of EFI Vutek printers is testament to this.”



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