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Porsche introduces vehicle livery design

According to Grand View Research, the global automotive wrap films market size was valued at $2.87bn (£) in 2018 and is anticipated to grow 22.2% from 2019 to 2025.

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The new platform allows users to create unique vehicle wrapping designs

Recognising the potential in this growing market, Porsche Digital - a subsidiary of Porsche – has launched an online platform for vehicle livery design.

‘Second Skin’ is an online configurator which makes individual design possible at the push of a button. Users are able to design customised livery designs to be applied to vehicles.

With plans to implement designs inspired by fashion and the arts as well as classic motorsport designs, the platform is collaborating with artists, design studios, foil providers and vinyl paint manufacturers.

As the livery segment is a very fragmented market, we have created a central port of call with Second Skin

Commenting on the launch, Simon Weiss, who is behind the project, says: “As the livery segment is a very fragmented market, we have created a central port of call with Second Skin to guarantee quality and offer a comprehensive approach to finding a solution.

“For this reason, the entire design and ordering process is fully processed in Second Skin: customers select the vehicle model and design it independently or as part of a consultation to obtain a non-binding offer and finish the order online.”

The new platform was put to the test at this year’s Le Mans. The Porsche-customer-team Project-1 competed in the long-distance classic in a Porsche 911 RSR featuring a design by New York pop-art artist, Richard Phillips.

The Porsche-customer-team Project-1 competed in Le Mans 2019 in the Porsche 911 RSR designed using Second Skin

Phillips created a unique design by combining three of his most popular works and through Porsche Digital and Second Skin, the artwork was brought to life.

“The greatest challenge was to apply a three-part image on a vehicle,” explains Florian Rothfuss, director of digital business at Porsche Digital. “We are also very happy with the result because the effect of the colours is unique.”

Rothfuss also adds that Le Mans was a good opportunity to showcase that there are no limits to the imagination with this type of vehicle livery design platform.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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