Mamas & Papas get piece of mind with GMG
Baby and childcare retail outfit Mamas and Papas has reportedly invested in GMG ColorProof and GMG ColorServer software solutions, in order to achieve higher-quality and consistency for its point-of-sale (POS) and wide-format promotional graphics.
Friday, 04 Jul 2014 15:18 GMT
Mamas and Papas say that the ability to establish a colour standard for the brand is of utmost importance to the company
The firm’s in-house creative team are responsible for the idea generation right through to print-ready artwork, for projects ranging from national advertising and in-store POS to product packaging and catalogues.
We take colour matching very seriously and the ability to establish a colour standard for the brand that can be communicated consistently to our print partners is something we strive for”
Brand identity and the control of brand colour is of course important to the company. Mamas and Papas studio print and production manager Samantha Gayford explains: “We take colour matching very seriously and the ability to establish a colour standard for the brand that can be communicated consistently to our print partners is something we strive for.”
Grayford continues to say that since the installation in September 2013 the results have been impressive. She adds: “Using GMG software gives us absolute confidence. It has enabled us to operate with greater efficiency, reducing the time taken to produce each job, with complete peace of mind that colours will match.”
