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ISA-UK names Coward as new general manager

The ISA-UK powered by BSGA, the independent trade association for the UK sign, graphics and visual communications industry, has appointed Chris Coward as its new general manager.

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Chris Coward takes on his new role with immediate effect

In his new role, Coward work with ISA-UK members from around the UK, offering advice and guidance on how to grow their business in the post-pandemic period, as well as providing specialist support on any other queries.

Coward has experience as a director of multi-site small to medium sized enterprises (SMEs), having worked in a number of senior positions during his career.

This includes a five-year spell as Operations Director at Notcutts Garden Centre, which runs 18 individual garden centres at locations all across the UK.

Following an extensive search, we're delighted to welcome Chris to the team

The addition of Coward to the ISA-UK team will see Craig Brown step down as interim chief executive. Brown took on the temporary role in July 2021 to help guide the organisation while a permanent replacement was sought.

Sam Armstrong, founder of Make it Happen signage consultancy and the president of ISA-UK, comments: “Firstly we’d like to thank Craig Brown for stepping in as the interim CEO. His work is very much appreciated.

“Following an extensive search, we're delighted to welcome Chris to the team. He brings a wealth of experience of running SMEs and will be instrumental in guiding our members to successfully navigate this post-pandemic period.”

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

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