PPDS hands international role to Verhaeghe
Philips professional TV and digital signage products and solutions provider PPDS has named Jeroen Verhaeghe as its new international business manager for hospitality.
Tuesday, 03 Aug 2021 08:15 GMT
Jeroen Verhaeghe has worked for the PPDS group since 1998
Verhaeghe will closely with channel and end user customers across EMEA and North America to better understand their needs, requirements and wants, while liaising closely with the PPDS product management team.
He brings with a wealth of industry experience, having worked for the PPDS group since the late 1990s.
Verhaeghe most recently served as international product manager for professional TVs at PPDS.
“The transformation of the business has been significant, and in my new role I’m able to get closer to the market in order to gain an even better understanding of what they need, and to translate that information into creating better solutions,” Verhaeghe says.
“We may feel we have good knowledge of today’s market needs, but complacency is a dangerous thing, and one which is not accepted here at PPDS.
“As a business and as a team we are always proactive rather than reactive and we always strive to be better. In my new position, we will always have our finger on the pulse, not just for the needs of today but those of tomorrow and in years to come, whether that in EMEA, North America or elsewhere.
“There is not a one size fits all and it’s vital we’re able to cater for everyone, where’re they are in the world.”
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