Newman takes on the role having served as chief operations manager at the company since 2017.

As managing director, Newman will take overall responsibility for the day-to-day running of the business, along with increased involvement within the company’s strategic direction.

“When I joined Hybrid three years ago, I was attracted to the combination of Mimaki’s innovative and continually advancing product portfolio, and the team at Hybrid and its reseller partners,” Newman says.

“Taking this role enables me to continue the work we’ve already started to further develop the business, our people and our product line-up.”

Hybrid Services director Peter Mitchell also praises the appointment, saying that the move represents a “key strategic decision for Hybrid”, as the company enters its 25th year in the print industry.

Mitchell expands: “Whilst we have all experienced a challenging 2020, our view is firmly to the future. With new products, projects and opportunities for Hybrid, our reseller partners and our customers, Brett’s leadership will play a key part in how this is delivered.”

Newman adds: “I am looking forward to working across the business alongside Phil Thomas (director) and Peter, leading the Hybrid team, as we support our customers, reseller partners and the innovative products we bring to market for Mimaki.”

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