Busquets will have responsibility for Philips’ operations within Spain, Portugal, Andorra and Gibraltar, with the aim of making more customers aware of its range of solutions.

This will include communicating the company’s range of AV solutions, conceiving and executing marketing campaigns, and supporting regional sales managers.

“Philips has become a hugely important and disruptive force in the AV market, priding itself on bringing truly innovative, world first products and solutions to specific markets,” Busquets said.

“In my short time at the company I’ve had the privilege of working and collaborating with some super people and some great minds, working on producing products for today’s market needs and also, importantly, the future.

“I’m delighted to be part of its current and future success.”

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