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Platt joins CMYUK from Hybrid Services

As the textiles market continues to witness exponential growth, Brett Platt has joined CMYUK as digital textile manager from Hybrid Services.

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Brett Platt has over 20 years of experience

After originally joining exclusive UK & Ireland Mimaki distributor Hybrid in 2017, Platt will now be responsible for establishing an R&D infrastructure and working alongside consumables commercial director, Michael Crook.

Platt explains: “After studying textile design, I started working at The Dorma Group. I initially joined their design department and progressed through the ranks to the role of senior creative colourist, staying with the company for nine years. This was an exciting time in the industry as it saw the transformation from conventional screen-printing for design sampling to the first investment in digital printing using drum printers.”

After joining RA Smart in 2004, Platt stayed with the company for 11 years working across its print bureau and equipment sales divisions. CMYUK’s newest recruit also has experience with Think Positive Prints, after the Australian company wanted to expand into Europe. Platt comments: “By 2017, I had turned Think Positive Prints UK into a business renowned for producing the highest quality digitally printed fabrics for the fashion and interiors market.”

The once prototype market has rapidly accelerated due to technological innovations from leading manufacturers such as EFI, Reggiani and Mimaki

This area of the print industry is a hot topic, and Platt believes that this growth and interest is driven by the latest equipment and ink developments. He explains: “Driven by improved equipment technology and ink, it cannot be disputed that the dynamics of this marketplace are changing. This economy is driven by reduced capital investment in stock, reduced deadlines and a market appetite for print on-demand – this mirrors many other printing sectors where the transition from analogue litho and screen-printing followed the exact same dynamic.”

Platt concludes: “The once prototype market has rapidly accelerated due to technological innovations from leading manufacturers such as EFI, Reggiani and Mimaki, offering printers that drive global digital textile production. With the lowering cost of digital ink, production runs are open to all. It’s a multi-billion-pound market that will continue to grow. Digitally printed textiles are expected to more than treble globally in the next five years as home décor and fashion producers embrace the benefit of multiple mini-season trends, as well as an increasing appetite for digital on-demand production.

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