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First plastic-free glitter launched for coatings

Metal powders and glitters manufacturer Ronald Britton has announced the launch of a new glitter which is completely plastic-free.

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The world’s first plastic-free glitter has been launched

Based on natural materials rather than plastic, Cosmetic Bioglitter PURE is biodegradable and is designed to ‘decompose like a leaf’ in the natural environment.

Although the glitter was originally produced for the cosmetics industry, the firm says it is robust enough for use within coating, printing and decorative applications. It is the first glitter to be verified microplastic free by the EU and is OK Biodegradable WATER certified – meaning it is guaranteed to biodegrade in all natural freshwater environments.

Stephen Cotton, commercial director of Ronald Britton comments: “Cosmetic Bioglitter PURE is completely unique in the market, it is the first glitter of its kind in the world to use natural materials and no plastic.

The issue of plastic waste and microplastics is something we’ve been working towards tackling in glitter for the best part of a decade

“The issue of plastic waste and microplastics is something we’ve been working towards tackling in glitter for the best part of a decade. Our first step on the Bioglitter journey was the launch of our original Bioglitter product back in 2014, followed with Deco Bioglitter SPARKLE, a technical grade for coating and print applications, last year.”

“Deco Bioglitter SPARKLE was designed for the coatings market and remains our brightest Bioglitter product.  It has also been independently tested to prove that biodegradation is high in the natural environment. Cosmetic Bioglitter PURE takes that one step further and offers the market a new glitter effect that is completely plastic free.”

Cotton adds: “It’s no exaggeration to say this is a huge change for the industry, setting a new microplastic free glitter standard.  Cosmetic Bioglitter PURE truly is a ‘guilt-free glitter’, designed to offer a sparkly effect, but not at a cost to the environment.” 

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