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Award translates to sales success for Button-fix

The winner of 2017’s Sign Industry Product of the Year, Button-fix, has outstripped the predictions of its creator, as the award helps cement its place a must-have within the sign industry.

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Tony Wills, one of the developers of Button-fix says the publicity of the BSGA award acts as a ringing endorsement that has increased orders and enquiries

Button-fix, the invisible fixing for panels was given the award by the British Sign and Graphics Association. Since then, demand for the product has spiked, as product creator Tony Wills explains:

“We had already developed a phenomenal following among the sign making community, and scooping this prestigious award was down to the sign-makers themselves who voted for Button-fix. However, the attendant publicity of such a ringing industry endorsement has certainly helped us get the word out to even more sign-makers regarding its benefits. As a result, we have been delighted by the level of enquiries received, which includes requests for sample packs, information and importantly new orders.”

The Button-fix idea involves durable nylon buttons that can be attached to the back of one panel, while the mating fixes are attached to the other. The panels can then be brought together and slid into place until the Button-fixes ‘click’.

Particularly important for sign makers is that the Button-fix fix is completely invisible – with no unsightly bolts or screws on show


Tony Wills and Brian Watson developed Button-fix in response to a customer specification for flush invisible mounts to fix washroom panels. Finding that the fasteners on the market were awkward to align and difficult to disengage for panel replacement, the duo created and developed the Button-fix concept.

Wills continues: “Particularly important for sign makers is that the Button-fix fix is completely invisible – with no unsightly bolts or screws on show, sign makers and installers can be confident of quickly achieving a fabulous finish that their own clients will love.”
 
The product has various distributors across the UK, including new distributors Amari Plastics and William Smith.



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