Playout reporting records every time an advert is posted or played on an OOH frame or screen. The OOH Playing Reporting Standards covers both classic and digital inventory and impacts any business that sends, receives or processed OOH reports.

The new standards outline a common file format and process for collecting and collating playout/posting reports from OOH media owners.

The standards enable buyers to track high volume and high velocity compliance data directly from the media owner playout service through a common format. Sellers also benefit from a common format to unite all posting and playout data along with technical guidelines to implement into CMS (content management systems). This in turn, allows them to drive a direct data relationship with media buyers.

Justin Cochrane, chair of Outsmart, says: “These new standards further enhance the trust and accountability of out-of-home, giving brands even more confidence to embrace the medium.”

Media owners such as Clear Channel, Global, JCDecaux, Ocean Outdoor, and agencies Kinetic, Posterscope, Rapport, and Talon all came together to produce the standards.

Chris Daines, chair of IPA’s Outdoor Committee, adds: “Positive industry collaboration to develop and drive adoption of common standards is an increasingly important area for out-of-home advertising.”

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