Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Return to work brings back advertising potential

September has marked the return to offices and commuting into cities for many throughout the UK. Due to this change, British out-of-home (OOH) companies have noticed a surge in OOH and digital out-of-home (DOOH) advertising.

Article picture

Returns to work and commuting have been cited as re-emerging opportunities for advertisers

OOH company, Kinetic, has commented on the public’s move back to post-lockdown habits, especially in regard to public transport, meaning new and alternative opportunities for advertisers.

Kinetic has reported a steady increase in the amount of people returning to workplaces, with around 61% of adults commuting to work in August. This percentage is expected to reach 78% in September, which will be the closest yet to pre-pandemic levels (85%). 

In late August, Transport for London registered nearly 3 million unique passengers in its underground network which Kinetic claims to be significantly bigger than the audience pool of Instagram, or major news brands in London. 

Commuting has also become a major aspect for Kinetic, commenting: “Even for those flexing where they work from, the commute will still feature regularly, meaning brands can still use OOH to effectively drive frequency across the working week, a key factor in driving positive brand impressions”.

Brands can still use OOH to effectively drive frequency across the working week, a key factor in driving positive brand impressions

OOH company, Talon, has also recently commented on the importance of commuters as well as citing a change in people’s attitude to working digitally as a positive sign towards OOH advertising.

According to Atomik Research, 84% of workers believe face to face meetings build ‘stronger’ and more ‘meaningful’ relationships. The research also reported that 77% of people prefer to have the ability to read in person body language.

Commenting on research into 2021 working attitudes, Talon says: “Although video calls have been the backbone of most businesses since the pandemic, Brits are now fatigued and ready for real interactions.”

If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Sign Link account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

How has the pandemic affected your firm?

Top Right advert image