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FESPA aims to bring colour back in 2021

FESPA has unveiled the official theme for its 2021 global print expo, as it aims to reconnect business communities and stimulate recovery amid the ongoing novel coronavirus (Covid-19) pandemic.

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FESPA 2021 is due to run from March 9th-12th, 2021

This year’s FESPA Global Print Expo had been due to take place in Madrid, Spain in March, but was moved to October in Amsterdam, the Netherlands, due to the Covid-19 crisis.

However, organisers eventually opted to delay the exhibition until next year as a result of the ongoing Covid-19 situation, with the rearranged event now set to run at the RAI in Amsterdam from March 9th-12th, 2021.

Ahead of the exhibition, organisers have announced that the official theme will be ‘Bringing Colour Back’, with FESPA setting out to deliver a safe, focused event that allows the print community to reconnect face-to-face.

The event will comprise the FESPA Global Print Expo, alongside the European Sign Expo, Printeriors and the World Wrap Masters.

There’s a definite appetite among decision-makers to get out, come up close to new products and unearth fresh ideas

FESPA chief executive Neil Felton comments: "By the time we open the doors on FESPA next spring, many businesses will have been in a state of suspended animation for more than 12 months, closed off to real-world connections and experiences.

“Talking to print businesses, there’s a definite appetite among decision-makers to get out, come up close to new products and unearth fresh ideas. They want to be re-energised and turn their focus to the future."

“At the same time, our exhibitors want the proven platform of FESPA to showcase a year’s worth of innovations and re-engage effectively with their customers and prospects, in ways that simply can't be replicated online.”

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