Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Billboards poke fun at UK for Brexit

Two European firms have purchased giant billboard space to use the UK’s departure from the EU as an excuse to promote bitcoin currency.

Article picture

The firms used Brexit as a chance to promote bitcoin

Bitcoin is a decentralised digital currency without a central bank or single administrator. It can be sent from user-to-user through the bitcoin network.

Despite the original idea being to spread a message about bitcoin, the signage actually poked fun at the uncertainty, indecision and time it took for Brexit to be finalised.

Vienna-based exchange Bitpanda and Paris-based hardware provider Ledger purchased 7m by 4m billboard advertising space in 36 places across the UK.

Speaking to blockchain publication Coindesk, Pascal Gauthier, chief executive of Ledger says: “Brexit means taking back control over borders and currency. It’s very UK-centric. Bitcoin is the opposite. It’s a borderless, global technology.”

I feel like many people do not see the great impact and were misled by the personal short-term goals of some politicians

The financial district of London’s Canary Wharf and a location in Brussels near the European Union building were among those chosen.

Broadcast on Brexit day (Friday January 31st) for 24-hours, the messages on the billboards read: “millions of people can’t be wrong… unless they’re British” and: “let’s take back control, for real”.

Eric Demuth, chief executive officer of Bitpanda adds: “I feel like many people do not see the great impact and were misled by the personal short-term goals of some politicians. No self-promoting politician should be a reason for anyone to be stripped of their freedoms. We want to provoke people to think about the impact their vote has on their lives.”

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

Follow Carys on:
Jo Golding's Twitter Profile
Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:


or create your very own Sign Link account  to join in with the conversation.

Top Right advert image
Top Right advert image

Poll Vote

How has the Brexit vote affected your firm?

Top Right advert image