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Billboards poke fun at UK for Brexit

Two European firms have purchased giant billboard space to use the UK’s departure from the EU as an excuse to promote bitcoin currency.

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The firms used Brexit as a chance to promote bitcoin

Bitcoin is a decentralised digital currency without a central bank or single administrator. It can be sent from user-to-user through the bitcoin network.

Despite the original idea being to spread a message about bitcoin, the signage actually poked fun at the uncertainty, indecision and time it took for Brexit to be finalised.

Vienna-based exchange Bitpanda and Paris-based hardware provider Ledger purchased 7m by 4m billboard advertising space in 36 places across the UK.

Speaking to blockchain publication Coindesk, Pascal Gauthier, chief executive of Ledger says: “Brexit means taking back control over borders and currency. It’s very UK-centric. Bitcoin is the opposite. It’s a borderless, global technology.”

I feel like many people do not see the great impact and were misled by the personal short-term goals of some politicians

The financial district of London’s Canary Wharf and a location in Brussels near the European Union building were among those chosen.

Broadcast on Brexit day (Friday January 31st) for 24-hours, the messages on the billboards read: “millions of people can’t be wrong… unless they’re British” and: “let’s take back control, for real”.

Eric Demuth, chief executive officer of Bitpanda adds: “I feel like many people do not see the great impact and were misled by the personal short-term goals of some politicians. No self-promoting politician should be a reason for anyone to be stripped of their freedoms. We want to provoke people to think about the impact their vote has on their lives.”



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