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Taking UK malls by storm

After winning a competitive tender, Clear Channel is set to become the UK’s biggest digital malls advertising operator.

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Clear Channel is to become the UK’s largest digital malls advertising operator

The digital-out-of-home (DOOH) provider has partnered with Hammerson in a move that will significantly expand its national retail advertising network.

As a result of the contract win, Clear Channel will provide 223 full motion digital advertising screens in Hammerson’s 12 flagship destinations in the UK, including the Bullring in Birmingham and Cabot Circus in Bristol.

With the contract being put into motion in June 2020, the company’s Malls Live network is expected to grow to almost 700 screens across 57 UK malls.

The expanded offering is predicted to give advertisers access to an additional footfall of over 200 million, bringing the total to around 900 million each year.

This partnership […] will help ensure brands can deliver a coordinated, engaging narrative across their external channels, as well as reach the millions of consumers that visit our destinations every year

According to Clear Channel, this includes the potential to achieve a total of £1.6bn retail spend each week across its network.

Howard Ebison, UK and Ireland operations director of Hammerson, comments: “We’re committed to making our flagship destinations across the UK as attractive as possible for consumers and brands. That means not only providing the best facilities and a compelling brand mix, but also investing in the broader experience, and that includes the advertising opportunities.

“This partnership with Clear Channel will help ensure brands can deliver a coordinated, engaging narrative across their external channels, as well as reach the millions of consumers that visit our destinations every year. It also brings us in line with the latest developments in the fast moving out-of-home advertising market.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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