Ocean ventures into Nordic lands
Ocean Outdoor has recently extended its digital out-of-home (DOOH) media presence in three Nordic countries and Germany.
Tuesday, 29 Oct 2019 11:15 GMT
Ocean outdoor has expanded into Scandinavian markets
It has acquired Stockholm based company Visual Art Media and will now provide digital signage in Sweden, Denmark and Finland, extending its portfolio from the UK and the Netherlands.
Swedish-based Visual Art Media operates DOOH in more than 260 locations and provides services for retail, rail and airport and leisure destinations across key cities including Stockholm, Gothenburg and Malmö.
Ocean’s chief executive officer, Tim Bleakley says: “Visual Art Media is an attractive business that we have long admired. The company combines great people with great assets in growing DOOH markets, offering impressive opportunities across a number of different business areas and multiple countries.”
Becoming part of Ocean allows us to enhance our objective to enlarge our digital footprint in domestic markets as well as our international ambitions to develop the digital out-of-home medium”
Ocean has also said that its entry into new countries is “a natural extension of its Digital Cities for Digital Citizens philosophy” and saw the expansion as an opportunity to develop its technology with progressive countries.
Visual Art’s 140 employees will continue to be managed by chief executive officer Andreas Lind, whilst being supported by Ocean.
Lind says: “Becoming part of Ocean allows us to enhance our objective to enlarge our digital footprint in domestic markets as well as our international ambitions to develop the digital out-of-home medium. Achieving this under the premium Ocean brand proposition marks an exciting new era for digital OOH advertising in the Nordics and Germany.”
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