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Eye-catching anti-slavery campaign launched

The #UnseenStories campaign has been set up with the help of creative agency, Aesop and ends today, on anti-slavery day (October 18th).

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To coincide with anti-slavery day, charity Unseen has set up a campaign to help fight modern slavery

Unseen was approached by Aesop which offered to launch the out-of-home and social media campaign completely free of charge. According to Unseen, it has also contacted other companies to get involved in the cause.

The purpose of the campaign is to raise the profile of the charity to help secure vital support for victims of modern slavery.

Tabitha Ross, head of communications at Unseen says: “The organisation is called unseen because the problem is unseen and the people who are affected are unseen.”

Aesop produced the lenticular out-of-home billboards which started as cryptic poems on October 14th and read: ‘I lost my life in London/Bristol’. Throughout the week the billboards were transformed into poems containing hidden messages. 

We started off taking 30 calls a week and now we take over 250. Keeping pace with that growth has been really difficult for us

Social media followers have turned their accounts green in solidarity for the victims of modern slavery.

Last night on the eve of anti-slavery day, employees of Aesop visited the billboards with their ladders and used green tape to cover words to reveal the hidden messages within the poems.

Unseen runs the modern slavery helpline and have recently struggled with the increasing demand on the service. Ross says: “We started off taking 30 calls a week and now we take over 250. Keeping pace with that growth has been really difficult for us.

“We were getting to the point where we were facing potential closure of the helpline unless we raised £800,000.” The £800,000 target will help the charity keep going with their support line until the end of next year.

Aesop put green tape on the billboards to reveal hidden messages

Last night in Bristol companies such as Shambala Festival projected messages on buildings reading: ‘I lost myself to the nightlife and bright lights in Bristol.’

Ross says: “We’ve raised over £222,000 earlier in the week. B.T have given us £125,000 and they want to help us double it. The response has been amazing so we’re really hoping its going to get us through.”

If you have any comments on this story, or would like to get in touch, please email me at zoe@linkpubishing.co.uk or join the conversation on Twitter.


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