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Spinning the wheel of retail

An innovative interactive banner design has branched out from exhibitions and trade shows and moved into retail and point-of-sale displays.

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The eBanner design was used to create a ‘spin the wheel’ marketing campaign

Canadian firm, CAPTIVA Innovations is the creator of what is believed to be the world’s first flexible electronics LED banner.

While the brand is used to serving trade shows and exhibitions, a subsidiary of the largest cosmetic manufacturer in Canada has chosen the banner solution for its latest marketing campaign.

Lise Watier, of Groupe Marcelle Cosmetics needed a display that would be both eye-catching and draw customers in through an interactive activity to in turn drive sales.

“The beauty shopping experience has evolved and consumers are looking for new ways to connect with brands they love,” explains Bruna Bressane, trade marketing manager for Group Marcelle.

“Easy to operate eBanners were a turnkey tool to deploy innovation at several retail locations and fully aligned with the Lise Watier in-store experience: fun, engaging and authentic,” Bressane continues.

Easy to operate eBanners were a turnkey tool to deploy innovation at several retail locations and fully aligned with the Lise Watier in-store experience: fun, engaging and authentic

CAPTIVA’s eBanner fit the bill as it can be programmed to create a wide range of lighting effects as well as customised to fit different sizes, shapes and designs such as ceiling displays and point-of-sale displays.

For the beauty brand’s campaign, an LED beauty wheel was created using a retractable banner which customers could touch to spin and win prizes.

Commenting on the project, Judith Stewart, chief executive officer of CAPTIVA Innovations says: “Until now, CAPTIVA’s LED eBanners were mostly deployed at events and trade shows in the US and Europe.

“As a British Colombia-based Canadian company, we are thrilled to have the opportunity to partner with a forward-thinking company such as Groupe Marcelle to not only introduce our offering to the retail industry but also the Canadian market.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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