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Nova Chrome praises ‘unique’ Print Show

Since its foundation five years ago, The Print Show has been fiercely committed to addressing all areas of the market, and continues to reflect this in the type of exhibitors that feature at the event.

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A showcase of print on the Nova Chrome stand last year

This has not gone unnoticed, with visitors and exhibitors alike praising the show for this approach, including dye sublimation print specialist Nova Chrome, which has recently signed up to return.

Ian McDowell, senior technical support at Nova Chrome UK, is open about his admiration for The Print Show, saying the event “offers something for everyone”.

“Regardless of the segment of the industry that a visitor works in, there will be something relevant on display at the show,” he said. “And more importantly in today's market, there will be something new to consider investing in or learning more about.

“The Print Show has become a unique event in our calendar; a show that has become pitched towards all things print, and is placed in the third quarter of the year.

The Print Show has become a unique event in our calendar; a show that has become pitched towards all things print, and is placed in the third quarter of the year

“We have seen a number of successful years at The Print Show, and we definitely feel that much of this is down to having the show set apart from the hectic first quarter of the year.”

In terms of what Nova Chrome will be showing at the event, McDowell has said visitors can learn more about its systems for dye sublimation printing, as well as various associated supplies and printable products

“These systems offer a unique way to diversify beyond paper print, and fulfil a number of requirements – in terms of speed, quality and production capability – whilst also being a relatively low cost investment,” he said.

“The increasing awareness of the show among all areas of the print industry definitely helps too; having so many disciplines under one roof obviously appeals to visitors, and widens our audience dramatically.”

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