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Crowning the king of the wrap world

Avery Dennison has officially opened entries for its annual Wrap Like A King challenge, which will see one installer crowned ‘King of the Wrap World’.

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MetroWrapz from Hollywood, Florida won the 2018 competition for its aircraft-themed wrap

Wrap installers from 50 countries across the world are invited to enter a non-commercial, full print or colour change wrap projects for the chance to win thousands of dollars in prizes.

This year’s competition prizes are worth a combined total of over $30,000 (approx. £24,000) with the King of the Wrap World taking home the grand prize package work almost $5,000 (approx. £3,900).

Industry experts will judge the entries, whittling the competition down to ten regional Wrap Kings, and then finalists will battle for their continent.

Oliver Guenther, senior director of marketing and channel strategy at Avery Dennison Graphics Solutions Europe, comments: “We’ve been expanding the Wrap Like A King challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition.

We’re astonished at the level of creativity and talent with each passing year

“We’re also introducing the ‘People’s Choice Award’ which allows the public to vote for their favourite project. This new award will provide additional and well-deserved recognition for our valued customers.”

The continent winners will receive a four-night stay in Las Vegas for the SEMA Show in November, where the overall winner will be crowned best in show and King of the Wrap World.

Those looking to enter must submit a project that uses Avery Dennison wrapping films on a four-wheeled vehicle. At least 90% of the wrap material visible in the entry photographs must be Avery Dennison vehicle wrap material.

Guenther adds: “We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”

If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter and LinkedIn to join the conversation. 

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