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Adding value to the UAE market

The United Arab Emirates (UAE) is set to benefit from a new line of signage distribution, following a partnership between AOPEN and Almasa Value.

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The partnership is hoped to strengthen the technical distribution market in the UAE

AOPEN creates hardware for different solutions including usage in tough environments. Despite a large brand portfolio of technology distribution, Almasa does not currently offer a commercial grade chrome player, a Mini PC (digital engine) or all-in-one touch (eTILE) displays. Therefore, the partnership with AOPEN will allow Almasa to broaden its offerings.

It is hoped that the collaboration will benefit both companies as well as maximise value to the UAE market.
“Almasa is developing in a vast tempo and so is this region,” explains Jason Hagemeijer, regional sales manager MEA region at AOPEN. “The opportunity to work with Almasa was something we couldn’t miss.

“Our hardware brings more variety to their product ranges, which makes Almasa an interesting distributor for new clients who value in-house knowledge, quality products and good service.”

Our hardware brings more variety to their product ranges, which makes Almasa an interesting distributor for new clients

AOPEN offers three main products: the eTILE, all-in-one touch displays available in 15”, 19” and 22”; Digital Engines, a computing platform consisting of a range of computing devices; and Commercial Chrome devices which are available in both enterprise and commercial grade Chromeboxes, and 10” and 22” Chromebase displays.

Somkant Misra, director of components and audio visuals at Almasa Value Distribution says: “There is tremendous potential for the AOPEN product range. Almasa’s partnership with AOPEN will complement our existing signage business goals of verticals such as retail, hospitality, QSR and transportation.

“Together, we anticipate a robust demand from hospitality and retail leaders who appreciate the value and return-on-investment.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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