In line with this, more than 1,200 retail stores closed in the UK in 2018 as online sales continue to impact traditional stores.

As a result of the decline, the potential of smart digital signage to address challenges is being explored.

Experts in tech, digital out-of-home (DOOH) display, and digital signage analytics will come together on Tuesday April 30th to discuss the potential of artificial intelligence (AI)-powered digital signage.

The ‘Smart Digital Signage Mixer,’ created by Intel, Trueform Digital and Quividi, is an invite-only event which will bring representatives from major global retailers come together to share insights and strategies.

Jonathan Morley, chief executive officer of Trueform Digital explains: “With the advancements and availability of AI technology, we are truly now entering a new era for digital signage.

“New data and AI-driven digital signage brings measurement, targeting and attribution capabilities previously unavailable in the digital signage industry. As a result of this, marketers are now able to test, measure, target and produce creative and dynamic storytelling to best engage and convert shoppers, whilst respecting privacy.”

Guests at the mixer will receive a series of presentations and product discussions on how data and AI driven digital signage can help to revolutionise the instore retail experience, driving more people into stores and converting more sales.

The mixer will also feature a series of case studies from retailers where the deployment of smart digital displays has had a positive impact on their business.

This collection of knowledge and experience will provide guests with the tools to learn to increase both footfall and sales conversions by using analytics and AI to provide a more targeted audience and personalised experience for customers.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.