An unlikely marketing tool
When it comes to marketing a brand, businesses need to use every tool they have to attract and retain customers.
Wednesday, 20 Feb 2019 14:50 GMT
Floor graphics can be used to inform and direct customers
According to large and super-large printed visual marketing firm, Dominion Print, this even includes utilising the floor.
The firm states: “Graphics and decals on the floor can be used to grab attention, lead customers to your desired destination, and reinforce your brand’s identity.”
One guarantee of any business is that it will have a floor – this means that utilising floor graphics is completely accessible for any firm, no matter the size or shape of the store.
“Floor graphics aren’t something that a customer comes across every day. Unlike window displays and light boxes, they’re a little more unique and eye-catching so they immediately grab the attention of whoever’s walking on them,” continues Dominion Print.
Floor graphics aren’t something that a customer comes across every day”
As well as being eye-catching, floor graphics can also provide a practical purpose to direct customers to the right place. For a store with lots of different services and departments, floor graphics can be used to inform and direct customers to the place they need to be.
Dominion Print recommends firms outline the goal they wish to achieve with their floor graphics before installation. “Keep in mind that what might work as a sign on a wall or window display might not be as effective on the floor.
“Don’t have the floor graphics contain a lot of text that’s inconvenient to read. The last thing you want is customers getting frustrated with each other because they’re covering information by standing on it,” the firm says.
If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.
